Copyright © 2002 – 2010 by Susan Harrow. All rights reserved. What if I told you that PR done poorly could destroy your business overnight? That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone Read more...

[caption id="attachment_291" align="alignright" width="300" caption="Alex Polizzi, Hotel Inspector.  Confident in her opinions enough to give the frankest of criticism.  Respect."][/caption] This is one of the things that I need to remember so I’m writing it down. It’s O.K to have Read more...

It seems that most biotechs are seriously behind the curve when it comes to considering publicity as part of their aim to raise customer and investor awareness.   They often gauge their level of PR investment purely by the number of press releases they send out a month. Directors will ask for Read more...

There comes a point in a biotech’s lifetime when bringing in the business requires more than just the founder.   The person who the company has relied on to get onto the podium at conferences, be invited in to big pharma to trump the theories and applications of the technology and write Read more...

Biotech companies are often terrible at communicating the benefits of their technologies and services to their clients.  So many fall into the trap of describing the background science first and leaving the potential applications and benefits until last (if at all). They are not alone.  PC Read more...

Here are some tips and resources for biotech start-ups who are building their commercial teams and sales resources. It’s not a finite list by any means but all too often they are forgotten, taken for granted or ignored. They are tried and tested and will save you a lot of time, money and Read more...