Tag archive for "Commercial strategy"

Business Development, Lifescience

5 Things Every Lifescience Business Developer Should Know (To Avoid Nasty Surprises)

No Comments 11 August 2010

How many times have you seen this scenario: the end of the month is approaching, the revenue forecast is looking decidedly shaky and your business development team are grappling for a lucky last-minute break so that everyone can relax for another few weeks? Then it happens: Panic.  Read more...

Brand

How Does A Tech Start-Up Go Commercial? Start with Strong Branding and Key Message Development – A Case Study.

No Comments 05 March 2010

PharmaDiagnostics is an as-yet little known but ambitious company which has found out how to screen for molecule interactions and properties in high throughput formats, without using radioactive or fluorescent labeling or specialized equipment.  Their clever discovery has led to the development Read more...

Marketing Strategy

9 Essential Elements for Achieving Commercial Success Without the Founder

No Comments 13 December 2009

There comes a point in a biotech’s lifetime when bringing in the business requires more than just the founder.   The person who the company has relied on to get onto the podium at conferences, be invited in to big pharma to trump the theories and applications of the technology and write Read more...

Business Development

8 Tips and Tools to Improve the Selling of Lifescience Products and Services

1 Comment 27 September 2009

Here are some tips and resources for biotech start-ups who are building their commercial teams and sales resources. It’s not a finite list by any means but all too often they are forgotten, taken for granted or ignored. They are tried and tested and will save you a lot of time, money and Read more...


What They Are Saying…

“Karen Jones, managing director of Bioengagement, has a very strong expertise in developing marketing campaigns/strategies for life science products and services. With her support we managed to reach our ambitious targets, engaged work with 15 new clients in less than 6 months and generated over 30 new leads."
Frederic Girard, CEO Spinnovation-Analytical.

Read more testimonials...

  • "@simonbayly a shocking stat, considering the importance of life science in the economy. So what qualifies Future Tech then?"
    33 minutes ago
    "Interesting read: Magazines See Big Jump in QR Codes in 2011 http://t.co/5h9QuOyd @corporateeye"
    2 days ago
    "On announcing a large cost saving restructuring, a note of contrition & thanks to the folk who've lost their jobs would be appropriate."
    4 days ago
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