Yesterday’s publication of PriceWaterhouseCooper’s evaluation of the biotechnology industry provides some sobering reading.  Amongst the doom and gloom there’s promise and some pointers for where this industry’s service providers should look for securing and growing Read more...

New technologies and services that lack a coherent marketing strategy can languish for years before they produce a decent revenue stream.   Take microdosing services for pharmaceutical development.   When this concept was launched commercially nearly 10 years ago it was positioned as a way to Read more...

Ask yourself how many client visits you or your business development team have taken where you’ve come away with a “bloody nose” or met a commercial “dead-end”.  Count up the cost of the flights, hotel rooms, wasted time and the delay in growing your business before you honed your Read more...