This post is by Karen Skidmore of www.CanDoCanBe.com When you run your own business, it’s easy to get personal about what you do. You care passionately about the images and messages that are used to represent your business. You worry if a spelling mistake or grammatical error causes Read more...

If you’re struggling to grow your business organically and you think that your customers have put you into a box that you no longer fit into, then this is worth considering.  So many small businesses, particularly in my sector of life science, find it hard to show their existing and Read more...

PharmaDiagnostics is an as-yet little known but ambitious company which has found out how to screen for molecule interactions and properties in high throughput formats, without using radioactive or fluorescent labeling or specialized equipment.  Their clever discovery has led to the development Read more...

Biotech companies are often terrible at communicating the benefits of their technologies and services to their clients.  So many fall into the trap of describing the background science first and leaving the potential applications and benefits until last (if at all). They are not alone.  PC Read more...