Tag archive for "Biotechnology"

Biotechnology, Lifescience, Marketing Strategy

As Biotech Shifts Gear What Does It Mean For Fee-For-Service Providers?

2 Comments 09 November 2010

Yesterday’s publication of PriceWaterhouseCooper’s evaluation of the biotechnology industry provides some sobering reading.  Amongst the doom and gloom there’s promise and some pointers for where this industry’s service providers should look for securing and growing Read more...

Biotechnology, Communications

Twitter for Biotechs? Not Just a PR Machine…

1 Comment 14 October 2010

I was absent-mindedly driving my children to school yesterday with one ear on the radio when that otherwise irritating “Thought For The Day” came on.  Normally I’d switch off at this point as I hate pious witterings first thing in the morning (or anytime, come to think of it) Read more...

Brand

How Does A Tech Start-Up Go Commercial? Start with Strong Branding and Key Message Development – A Case Study.

No Comments 05 March 2010

PharmaDiagnostics is an as-yet little known but ambitious company which has found out how to screen for molecule interactions and properties in high throughput formats, without using radioactive or fluorescent labeling or specialized equipment.  Their clever discovery has led to the development Read more...

Communications

Biotech PR: Achieving Good Publicity Isn’t Just About The Press Release.

No Comments 27 January 2010

It seems that most biotechs are seriously behind the curve when it comes to considering publicity as part of their aim to raise customer and investor awareness.   They often gauge their level of PR investment purely by the number of press releases they send out a month. Directors will ask for Read more...

Marketing Strategy

9 Essential Elements for Achieving Commercial Success Without the Founder

No Comments 13 December 2009

There comes a point in a biotech’s lifetime when bringing in the business requires more than just the founder.   The person who the company has relied on to get onto the podium at conferences, be invited in to big pharma to trump the theories and applications of the technology and write Read more...

Biotechnology

How Critical Pharmaceuticals Gained £1.5M Funding During the Credit Crisis

1 Comment 25 November 2009

For young biotechnology companies, attracting seed and early stage funding has become increasingly difficult this year although anecdotal signs of recovery are beginning to emerge. The main reason: venture capital funds have been focusing on their existing portfolio companies who were holding off Read more...

What They Are Saying…

“Karen Jones, managing director of Bioengagement, has a very strong expertise in developing marketing campaigns/strategies for life science products and services. With her support we managed to reach our ambitious targets, engaged work with 15 new clients in less than 6 months and generated over 30 new leads."
Frederic Girard, CEO Spinnovation-Analytical.

Read more testimonials...

  • "@simonbayly a shocking stat, considering the importance of life science in the economy. So what qualifies Future Tech then?"
    25 minutes ago
    "Interesting read: Magazines See Big Jump in QR Codes in 2011 http://t.co/5h9QuOyd @corporateeye"
    2 days ago
    "On announcing a large cost saving restructuring, a note of contrition & thanks to the folk who've lost their jobs would be appropriate."
    4 days ago
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