Making Commercial Successes out of Lifescience Innovations
READ OUR MOST RECENT ARTICLE
Two Danish engineers build their own space rocket on a budget of £41K, less that 0.02% of an average Nasa space mission. Some inspiration to take from this into the world of lifescience/biotech marketing?
For young biotechnology companies, attracting seed and early stage funding has become increasingly difficult this year although anecdotal signs of recovery are beginning to emerge.
The main reason: venture capital funds have been focusing on their existing...
Read more »
Business Development, Lifescience
How many times have you seen this scenario: the end of the month is approaching, the revenue forecast is looking decidedly shaky and your business development team are grappling for a lucky last-minute break so that everyone can relax for another few...
Read more »
It seems that most biotechs are seriously behind the curve when it comes to considering publicity as part of their aim to raise customer and investor awareness. They often gauge their level of PR investment purely by the number of press releases...
Read more »
PharmaDiagnostics is an as-yet little known but ambitious company which has found out how to screen for molecule interactions and properties in high throughput formats, without using radioactive or fluorescent labeling or specialized equipment. Their...
Read more »
Clinical Research Organization
Having spent a large part of the last 3 years attracting would-be volunteers to take part in Phase I trials I collated a list of things that made life easier and cheaper. After I had overhauled the volunteer recruitment strategy I had cut marketing...
Read more »
This two-dimensional porcine character has successfully captured the minds of two- and three-year olds throughout Britain. She exists, along with her little winy brother and long-suffering parents in a substantial detached family home perched on an...
Read more »
I loved this story from yesterday’s Independent newspaper about a couple of insane (got to be) self-employed Danish engineers who’ve built their own space rocket. Costing £41,000 in total, roughly 0.02% of average cost of a Nasa space mission,...
Read more »
Follow Bioengagement on Twitter
