From Scientific Concept to Commercial Success

As a lifescience company, you might be heading for a trade sale exit, a commercial service model, a new technology product or a perhaps becoming a contract research organisation.  You might be a fully functioning commercial company already, perhaps having recently undergone a restructuring or acquisition.  Whatever your circumstances, your requirements from marketing will vary.

At BioEngagement, I work with you to understand the unique and compelling aspects of your innovation or services and how they will help your target market.  By understanding where you want to take the company, I can craft a tactical marketing strategy that will help you to get there.  I can provide pragmatic and unbiased guidance about your budget and where your priorities should lie for obtaining the greatest return on your marketing investment.  I can also give you the tools and structure to monitor your marketing impact via recommended third party software and (mostly free) online resources.

Once you’re happy with the marketing plans and budget, I’ll happily help you to implement them or I can recommend good people from my trusted network to take them forward for you.

Things that BioEngagement can help you with include:

- Defining the product offering – key messages and positioning statements

- Evaluating the competition – to ensure you’re unique in the marketplace

- Validating your product in the marketplace – Knowledge Opinion Leader/client feedback forums

- Developing a brand and identity that faithfully reflects your company’s services and values

- Building an effective tactical marketing campaign and coordinated communications plan within your budget

- Establishing business development processes and monitoring tools/software so that you can observe the direct effects of your marketing spend in terms of deals and revenue.