Effective Marketing, Focused Business Development, Smart Communication

Achieving commercial success with a scientific innovation doesn’t happen by itself. So often new companies founded on innovation and great potential fail to make it because their true value has not been recognised by investors or potential customers.

Why?

Lots of Talking, Not So Much Listening.

An enormous slide collection full of scientific detail, lists of capabilities and company background details won’t compel your customers to choose you. You need to clearly articulate what you are actually selling, what makes you special, how it will help your clients and you don’t have to do that in Powerpoint. I can help arm your sales team with the key messages, supporting materials and approaches that will help them to open discussions with potential customers and identify the business opportunity.

You Don’t Know Who to Target.

An unfocused BD team wastes a lot of time and money attending fruitless sales meetings. By providing a level of understanding of the types of companies that exist in your sales territories, I can help you to target your sales efforts with far greater efficiency and productivity.

You’re Not Adequately Prepared For Sales Meetings.

So often sales teams don’t have the tools to do their job. They don’t have the key messages at their finger tips or their sales materials are dated, overly scientifically-detailed and lacking in consistency. They can’t answer the most common questions that come up in client discussions.

I can help you to craft a clear and consistent set of sales messages, compile the relevant case study and validation data to demonstrate your credibility and develop a polished set of sales support materials that will provide the critical basis for commercial success.

Has Anybody Actually Heard of You?

You may think that public relations, email campaigns, pre-conference marketing and advertising are a waste of money, but perhaps your competition don’t. So when your potential client types in your services into Google, guess what he’ll find? It won’t be you. If you want clients to come to you, and for them to recognize your company name when your BD director goes calling, then you need a communication strategy.

At BioEngagement, I work with small-medium biotechnology companies and CROs to develop effective marketing strategies, focus business development activities, create clear and consistent sales messages and support materials and build effective communication campaigns. I understand the budget constraints of small businesses and I can help you set up the monitoring tools and practices that will help you to see how these activities contribute to your bottom line.