Comments on: Opinion Leader Forum – Useful for Road-Testing Your New Biotech Product/Service http://www.bioengagement.com/marketing-strategy/opinion-leader-forum-%e2%80%93-useful-for-road-testing-your-new-biotech-productservice/ Making Commercial Successes Out of Life Science Innovations Tue, 06 Dec 2011 16:47:00 +0000 hourly 1 http://wordpress.org/?v=327 By: What happens when a full-tilt marketing campaign isn’t supported by operational capabilities. « Bioengagement's Blog http://www.bioengagement.com/marketing-strategy/opinion-leader-forum-%e2%80%93-useful-for-road-testing-your-new-biotech-productservice/#comment-6 What happens when a full-tilt marketing campaign isn’t supported by operational capabilities. « Bioengagement's Blog Tue, 27 Oct 2009 21:28:46 +0000 http://bioengagement.wordpress.com/?p=31#comment-6 [...] these elements were targeted at attracting and engaging with the chosen market segment alone.  An industry feedback forum, follow-up interviews and questionnaires were also included in order to draw up a refinement of the [...] [...] these elements were targeted at attracting and engaging with the chosen market segment alone.  An industry feedback forum, follow-up interviews and questionnaires were also included in order to draw up a refinement of the [...]

]]> By: Clever technology but where’s the application? Lessons from the selling of microdosing services. « Bioengagement's Blog http://www.bioengagement.com/marketing-strategy/opinion-leader-forum-%e2%80%93-useful-for-road-testing-your-new-biotech-productservice/#comment-5 Clever technology but where’s the application? Lessons from the selling of microdosing services. « Bioengagement's Blog Sun, 18 Oct 2009 21:31:06 +0000 http://bioengagement.wordpress.com/?p=31#comment-5 [...] out the market positioning and points of differentiation – and tests them out on your chosen target [...] [...] out the market positioning and points of differentiation – and tests them out on your chosen target [...]

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