Comments on: Yes, but how will it help me? Ditch the features and give me the BENEFITS. http://www.bioengagement.com/communications/yes-but-how-will-it-help-me-ditch-the-features-and-give-me-the-benefits/ Making Commercial Successes Out of Life Science Innovations Tue, 06 Dec 2011 16:47:00 +0000 hourly 1 http://wordpress.org/?v=413 By: Lucy http://www.bioengagement.com/communications/yes-but-how-will-it-help-me-ditch-the-features-and-give-me-the-benefits/#comment-7 Lucy Tue, 13 Oct 2009 08:50:59 +0000 http://bioengagement.wordpress.com/?p=38#comment-7 Thanks for the link to Susan's post - and for highlighting some of those biotech sites above. It's always good to find a site that is well done. The site for 23andme is truly striking, though of course its audience isn't the same as the audiences for the other sites, being retail-oriented. Perhaps that's the key thing: who is the audience for the site? Is it potential investors, fellow scientists, medics, journalists or the end customer? Each will have different needs and a different level of scientific understanding - and will see different benefits, too. Thanks for the link to Susan’s post – and for highlighting some of those biotech sites above. It’s always good to find a site that is well done. The site for 23andme is truly striking, though of course its audience isn’t the same as the audiences for the other sites, being retail-oriented.

Perhaps that’s the key thing: who is the audience for the site? Is it potential investors, fellow scientists, medics, journalists or the end customer? Each will have different needs and a different level of scientific understanding – and will see different benefits, too.

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