Bioengagement » Tactical Marketing

8 Essential First Steps To Turn An Ordinary Website Into A New Business Channel

Karen — Tue, 07 Dec 2010 14:45:38 +0000

Sales teams, especially ones working in my area of preclinical and clinical development services LOVE website enquiries. “Gotchas”, they call them. As a starting point along a long sales process to closure, the website sales lead is better than most. A person has taken the time to Read more...

What a Couple of Danish Engineers Have to Teach Us About Achieving Greatness On a Low Budget: 9 low-cost Tips for Biotech Marketing.

Karen — Wed, 25 Aug 2010 20:18:08 +0000

I loved this story from yesterday’s Independent newspaper about a couple of insane (got to be) self-employed Danish engineers who’ve built their own space rocket. Costing £41,000 in total, roughly 0.02% of average cost of a Nasa space mission, this rocket will allow them to see the Earth Read more...

13 Ways to Waste Your Marketing Budget at Conferences

Karen — Tue, 22 Sep 2009 12:59:54 +0000

It’s that time of year when you’re thinking about what conferences you might attend in 2010. Before you start filling in application forms think about whether any of these items ring any bells. You might be about to waste your money. 1. Pick the wrong conference. Obvious I know, but have Read more...