Tactical Marketing

What a Couple of Danish Engineers Have to Teach Us About Achieving Greatness On a Low Budget: 9 low-cost Tips for Biotech Marketing.

No Comments 25 August 2010

I loved this story from yesterday’s Independent newspaper about a couple of insane (got to be) self-employed Danish engineers who’ve built their own space rocket.  Costing £41,000 in total, roughly 0.02% of average cost of a Nasa space mission, this rocket will allow them to see the Earth Read more...

Tactical Marketing

13 Ways to Waste Your Marketing Budget at Conferences

2 Comments 22 September 2009

It’s that time of year when you’re thinking about what conferences you might attend in 2010.  Before you start filling in application forms think about whether any of these items ring any bells.  You might be about to waste your money. 1. Pick the wrong conference. Obvious I know, but have Read more...


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