Business Development, Lifescience, Tactical Marketing

8 Essential First Steps To Turn An Ordinary Website Into A New Business Channel

No Comments 07 December 2010

Sales teams, especially ones working in my area of preclinical and clinical development services LOVE website enquiries. “Gotchas”, they call them. As a starting point along a long sales process to closure, the website sales lead is better than most.  A person has taken the time to Read more...

Tactical Marketing

What a Couple of Danish Engineers Have to Teach Us About Achieving Greatness On a Low Budget: 9 low-cost Tips for Biotech Marketing.

No Comments 25 August 2010

I loved this story from yesterday’s Independent newspaper about a couple of insane (got to be) self-employed Danish engineers who’ve built their own space rocket.  Costing £41,000 in total, roughly 0.02% of average cost of a Nasa space mission, this rocket will allow them to see the Earth Read more...

Tactical Marketing

13 Ways to Waste Your Marketing Budget at Conferences

3 Comments 22 September 2009

It’s that time of year when you’re thinking about what conferences you might attend in 2010.  Before you start filling in application forms think about whether any of these items ring any bells.  You might be about to waste your money. 1. Pick the wrong conference. Obvious I know, but have Read more...


What They Are Saying…

“Karen Jones, managing director of Bioengagement, has a very strong expertise in developing marketing campaigns/strategies for life science products and services. With her support we managed to reach our ambitious targets, engaged work with 15 new clients in less than 6 months and generated over 30 new leads."
Frederic Girard, CEO Spinnovation-Analytical.

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