Bioengagement » Marketing Strategy

New Product? Do Your Existing Clients Know?

Karen — Tue, 11 Oct 2011 11:46:45 +0000

I just received a call from “M”, my totally competent and wonderful household helper. The call went like this: “Hi Karen, I just thought I’d call you because I’ve had a cancellation this week, so I’ve got a slot available. I know you said you wanted more Read more...

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Nothing Wrong With Niche

Karen — Wed, 23 Mar 2011 15:06:37 +0000

I was driving along to a meeting last week and caught an interesting snippet on BBC Radio 4′s Woman’s Hour about an interesting woman with an unusual career. Kate Waters is one of only two women out of the 22 theatre fight directors on the Equity Register and works regularly Read more...

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As Biotech Shifts Gear What Does It Mean For Fee-For-Service Providers?

Karen — Tue, 09 Nov 2010 15:26:33 +0000

Yesterday’s publication of PriceWaterhouseCooper’s evaluation of the biotechnology industry provides some sobering reading. Amongst the doom and gloom there’s promise and some pointers for where this industry’s service providers should look for securing and growing Read more...

Do You Really Know Your Customer’s Needs and Wants? Lessons From Peppa Pig.

Karen — Fri, 15 Jan 2010 14:26:57 +0000

This two-dimensional porcine character has successfully captured the minds of two- and three-year olds throughout Britain. She exists, along with her little winy brother and long-suffering parents in a substantial detached family home perched on an impossibly shaped hill. Nothing bad ever Read more...

9 Essential Elements for Achieving Commercial Success Without the Founder

Karen — Sun, 13 Dec 2009 14:19:28 +0000

There comes a point in a biotech’s lifetime when bringing in the business requires more than just the founder. The person who the company has relied on to get onto the podium at conferences, be invited in to big pharma to trump the theories and applications of the technology and write Read more...

What happens when a full-tilt marketing campaign isn’t supported by operational capabilities.

Karen — Tue, 27 Oct 2009 21:16:10 +0000

I just read a wise response to an interesting online LinkedIn discussion that followed a business owner’s question “Can anyone suggest the best areas to spend marketing budgets in difficult times such as these?”. In a nutshell: a host of suggestions flew in on the theme of a Read more...