Business Development, Marketing Strategy

New Product? Do Your Existing Clients Know?

No Comments 11 October 2011

I just received a call from “M”, my totally competent and wonderful household helper.  The call went like this: “Hi Karen, I just thought I’d call you because I’ve had a cancellation this week, so I’ve got a slot available.  I know you said you wanted more Read more...

Marketing Strategy

Nothing Wrong With Niche

No Comments 23 March 2011

  [caption id="attachment_484" align="alignright" width="300" caption="fight choreography? Definitely niche.."][/caption] I was driving along to a meeting last week and caught an interesting snippet on BBC Radio 4′s Woman’s Hour about an interesting woman with an unusual career. Read more...

Biotechnology, Lifescience, Marketing Strategy

As Biotech Shifts Gear What Does It Mean For Fee-For-Service Providers?

2 Comments 09 November 2010

Yesterday’s publication of PriceWaterhouseCooper’s evaluation of the biotechnology industry provides some sobering reading.  Amongst the doom and gloom there’s promise and some pointers for where this industry’s service providers should look for securing and growing Read more...

Marketing Strategy

Do You Really Know Your Customer’s Needs and Wants? Lessons From Peppa Pig.

No Comments 15 January 2010

This two-dimensional porcine character has successfully captured the minds of two- and three-year olds throughout Britain. She exists, along with her little winy brother and long-suffering parents in a substantial detached family home perched on an impossibly shaped hill. Nothing bad ever Read more...

Marketing Strategy

9 Essential Elements for Achieving Commercial Success Without the Founder

No Comments 13 December 2009

There comes a point in a biotech’s lifetime when bringing in the business requires more than just the founder.   The person who the company has relied on to get onto the podium at conferences, be invited in to big pharma to trump the theories and applications of the technology and write Read more...

Marketing Strategy

What happens when a full-tilt marketing campaign isn’t supported by operational capabilities.

No Comments 27 October 2009

I just read a wise response to an interesting online LinkedIn discussion that followed a business owner’s question “Can anyone suggest the best areas to spend marketing budgets in difficult times such as these?”. In a nutshell: a host of suggestions flew in on the theme of a Read more...

What They Are Saying…

“Karen Jones, managing director of Bioengagement, has a very strong expertise in developing marketing campaigns/strategies for life science products and services. With her support we managed to reach our ambitious targets, engaged work with 15 new clients in less than 6 months and generated over 30 new leads."
Frederic Girard, CEO Spinnovation-Analytical.

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