Bioengagement » Communications

Good Business Leadership Lessons From A Sailing Boat

Karen — Tue, 17 May 2011 18:03:37 +0000

Who do you think is the skipper in this picture? Clue: it’s not the guy at the helm. Now, if you were a participant in “The Apprentice” (BBC1, 9pm Wednesdays but really, don’t bother), the skipper would be planted firmly at the wheel, bellowing vague instructions peppered Read more...

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5 Worst PR Mistakes

Karen — Mon, 18 Oct 2010 09:44:04 +0000

Copyright © 2002 – 2010 by Susan Harrow. All rights reserved. What if I told you that PR done poorly could destroy your business overnight? That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone Read more...

Twitter for Biotechs? Not Just a PR Machine…

Karen — Thu, 14 Oct 2010 12:02:24 +0000

I was absent-mindedly driving my children to school yesterday with one ear on the radio when that otherwise irritating “Thought For The Day” came on. Normally I’d switch off at this point as I hate pious witterings first thing in the morning (or anytime, come to think of it) Read more...

Stating Your Opinion May Not Be Polite. Get Over It

Karen — Wed, 15 Sep 2010 14:00:34 +0000

[caption id="attachment_291" align="alignright" width="300" caption="Alex Polizzi, Hotel Inspector. Confident in her opinions enough to give the frankest of criticism. Respect."][/caption] This is one of the things that I need to remember so I’m writing it down. It’s O.K to have Read more...

Biotech PR: Achieving Good Publicity Isn’t Just About The Press Release.

Karen — Wed, 27 Jan 2010 20:54:44 +0000

It seems that most biotechs are seriously behind the curve when it comes to considering publicity as part of their aim to raise customer and investor awareness. They often gauge their level of PR investment purely by the number of press releases they send out a month. Directors will ask for Read more...

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How to Write a Good Case Study Without Getting Into Trouble

Karen — Sun, 15 Nov 2009 22:28:34 +0000

For lifescience companies, case studies are critical for getting across the applications and benefits of technologies or services in a way that resonates with potential clients. In a few sentences you can convey how your unique capabilities have been validated in real-life situations. The Read more...