Who do you think is the skipper in this picture? Clue: it’s not the guy at the helm. Now, if you were a participant in “The Apprentice” (BBC1, 9pm Wednesdays but really, don’t bother), the skipper would be planted firmly at the wheel, bellowing vague instructions peppered Read more...

Copyright © 2002 – 2010 by Susan Harrow. All rights reserved. What if I told you that PR done poorly could destroy your business overnight? That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone Read more...

I was absent-mindedly driving my children to school yesterday with one ear on the radio when that otherwise irritating “Thought For The Day” came on.  Normally I’d switch off at this point as I hate pious witterings first thing in the morning (or anytime, come to think of it) Read more...

[caption id="attachment_291" align="alignright" width="300" caption="Alex Polizzi, Hotel Inspector.  Confident in her opinions enough to give the frankest of criticism.  Respect."][/caption] This is one of the things that I need to remember so I’m writing it down. It’s O.K to have Read more...

It seems that most biotechs are seriously behind the curve when it comes to considering publicity as part of their aim to raise customer and investor awareness.   They often gauge their level of PR investment purely by the number of press releases they send out a month. Directors will ask for Read more...

For lifescience companies, case studies are critical for getting across the applications and benefits of technologies or services in a way that resonates with potential clients.  In a few sentences you can convey how your unique capabilities have been validated in real-life situations.  The Read more...