http://www.bioengagement.com Making Commercial Successes Out of Life Science Innovations Wed, 26 Oct 2011 11:17:40 +0000 en hourly 1 http://wordpress.org/?v=392 http://www.bioengagement.com/marketing-strategy/existing-client/ http://www.bioengagement.com/marketing-strategy/existing-client/#comments Tue, 11 Oct 2011 11:46:45 +0000 Karen http://www.bioengagement.com/?p=558 I just received a call from “M”, my totally competent and wonderful household helper.  The call went like this: “Hi Karen, I just thought I’d call you because I’ve had a cancellation this week, so I’ve got a slot available.  I know you said you wanted more Read more...

…]]> I just received a call from “M”, my totally competent and wonderful household helper.  The call went like this: “Hi Karen, I just thought I’d call you because I’ve had a cancellation this week, so I’ve got a slot available.  I know you said you wanted more Read more...

]]> http://www.bioengagement.com/marketing-strategy/existing-client/feed/ 0 http://www.bioengagement.com/business-development/bd-and-marketing-management/ http://www.bioengagement.com/business-development/bd-and-marketing-management/#comments Tue, 27 Sep 2011 13:00:08 +0000 Karen http://www.bioengagement.com/?p=543 Step Away From The Excel Spreadsheet.  Step. Slowly. Away. I know how hard it is to move away from Excel.  All my account finances are organised in there; I colour in little rows and columns in a systematic way, every month (at least to me) and it all works.  Very slowly.  Not very Read more...

…]]> Step Away From The Excel Spreadsheet.  Step. Slowly. Away. I know how hard it is to move away from Excel.  All my account finances are organised in there; I colour in little rows and columns in a systematic way, every month (at least to me) and it all works.  Very slowly.  Not very Read more...

]]> http://www.bioengagement.com/business-development/bd-and-marketing-management/feed/ 2 http://www.bioengagement.com/tactical-marketing/8-essential-first-steps-to-turn-an-ordinary-website-into-a-new-business-channel/ http://www.bioengagement.com/tactical-marketing/8-essential-first-steps-to-turn-an-ordinary-website-into-a-new-business-channel/#comments Tue, 07 Dec 2010 14:45:38 +0000 Karen http://www.bioengagement.com/?p=367 Sales teams, especially ones working in my area of preclinical and clinical development services LOVE website enquiries. “Gotchas”, they call them. As a starting point along a long sales process to closure, the website sales lead is better than most.  A person has taken the time to Read more...

]]> http://www.bioengagement.com/tactical-marketing/8-essential-first-steps-to-turn-an-ordinary-website-into-a-new-business-channel/feed/ 0 http://www.bioengagement.com/business-development/5-things-every-lifescience-business-developer-should-know-to-avoid-nasty-surprises/ http://www.bioengagement.com/business-development/5-things-every-lifescience-business-developer-should-know-to-avoid-nasty-surprises/#comments Wed, 11 Aug 2010 09:32:58 +0000 Karen http://www.bioengagement.com/?p=265 How many times have you seen this scenario: the end of the month is approaching, the revenue forecast is looking decidedly shaky and your business development team are grappling for a lucky last-minute break so that everyone can relax for another few weeks? Then it happens: Panic.  Read more...

]]> http://www.bioengagement.com/business-development/5-things-every-lifescience-business-developer-should-know-to-avoid-nasty-surprises/feed/ 0 http://www.bioengagement.com/business-development/8-tips-and-tools-to-improve-the-selling-of-lifescience-products-and-services/ http://www.bioengagement.com/business-development/8-tips-and-tools-to-improve-the-selling-of-lifescience-products-and-services/#comments Sun, 27 Sep 2009 21:39:23 +0000 Karen http://bioengagement.wordpress.com/?p=20 Here are some tips and resources for biotech start-ups who are building their commercial teams and sales resources. It’s not a finite list by any means but all too often they are forgotten, taken for granted or ignored. They are tried and tested and will save you a lot of time, money and Read more...

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