Business Development, Marketing Strategy

New Product? Do Your Existing Clients Know?

No Comments 11 October 2011

I just received a call from “M”, my totally competent and wonderful household helper.  The call went like this: “Hi Karen, I just thought I’d call you because I’ve had a cancellation this week, so I’ve got a slot available.  I know you said you wanted more Read more...

Business Development, Business General

7 CRM Essentials for Effective BD and Marketing Management.

2 Comments 27 September 2011

Step Away From The Excel Spreadsheet.  Step. Slowly. Away. I know how hard it is to move away from Excel.  All my account finances are organised in there; I colour in little rows and columns in a systematic way, every month (at least to me) and it all works.  Very slowly.  Not very Read more...

Business Development, Lifescience, Tactical Marketing

8 Essential First Steps To Turn An Ordinary Website Into A New Business Channel

No Comments 07 December 2010

Sales teams, especially ones working in my area of preclinical and clinical development services LOVE website enquiries. “Gotchas”, they call them. As a starting point along a long sales process to closure, the website sales lead is better than most.  A person has taken the time to Read more...

Business Development, Lifescience

5 Things Every Lifescience Business Developer Should Know (To Avoid Nasty Surprises)

No Comments 11 August 2010

How many times have you seen this scenario: the end of the month is approaching, the revenue forecast is looking decidedly shaky and your business development team are grappling for a lucky last-minute break so that everyone can relax for another few weeks? Then it happens: Panic.  Read more...

Business Development

8 Tips and Tools to Improve the Selling of Lifescience Products and Services

1 Comment 27 September 2009

Here are some tips and resources for biotech start-ups who are building their commercial teams and sales resources. It’s not a finite list by any means but all too often they are forgotten, taken for granted or ignored. They are tried and tested and will save you a lot of time, money and Read more...


What They Are Saying…

“Karen Jones, managing director of Bioengagement, has a very strong expertise in developing marketing campaigns/strategies for life science products and services. With her support we managed to reach our ambitious targets, engaged work with 15 new clients in less than 6 months and generated over 30 new leads."
Frederic Girard, CEO Spinnovation-Analytical.

Read more testimonials...

  • "@simonbayly a shocking stat, considering the importance of life science in the economy. So what qualifies Future Tech then?"
    10 minutes ago
    "Interesting read: Magazines See Big Jump in QR Codes in 2011 http://t.co/5h9QuOyd @corporateeye"
    2 days ago
    "On announcing a large cost saving restructuring, a note of contrition & thanks to the folk who've lost their jobs would be appropriate."
    4 days ago
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