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	<title>Bioengagement &#187; Brand</title>
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	<description>Making Commercial Successes Out of Life Science Innovations</description>
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		<title>How a Rebrand Can Grow a Business</title>
		<link>http://www.bioengagement.com/brand/how-a-rebrand-can-grow-a-business/</link>
		<comments>http://www.bioengagement.com/brand/how-a-rebrand-can-grow-a-business/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 15:16:32 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Lifescience]]></category>
		<category><![CDATA[lifescience commercial strategy]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[Shelling out on rebranding may seem like a frivolity in this age of austerity.  Yet it might be the key to unlock a revenue stream that seemed hard to reach by the normal PR/sales/marketing tactics.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re struggling to grow your business organically and you think that your customers have put you into a box that you no longer fit into, then this is worth considering.  So many small businesses, particularly in my sector of life science, find it hard to show their existing and <a href='http://www.bioengagement.com/brand/how-a-rebrand-can-grow-a-business/' rel="nofollow">Read more...</a></p>]]></content:encoded>
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		<title>How Does A Tech Start-Up Go Commercial?  Start with Strong Branding and Key Message Development – A Case Study.</title>
		<link>http://www.bioengagement.com/brand/how-does-a-tech-start-up-go-commercial-start-with-strong-branding-and-key-message-development-%e2%80%93-a-case-study/</link>
		<comments>http://www.bioengagement.com/brand/how-does-a-tech-start-up-go-commercial-start-with-strong-branding-and-key-message-development-%e2%80%93-a-case-study/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:36:06 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[Commercial strategy]]></category>
		<category><![CDATA[Corporate identity]]></category>
		<category><![CDATA[pharmaceutical discovery]]></category>
		<category><![CDATA[screening technology]]></category>
		<category><![CDATA[Start-Up]]></category>
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		<description><![CDATA[A small biotech start-up takes the next step to become a fully commercial pharma discovery services company.]]></description>
			<content:encoded><![CDATA[<p>PharmaDiagnostics is an as-yet little known but ambitious company which has found out how to screen for molecule interactions and properties in high throughput formats, without using radioactive or fluorescent labeling or specialized equipment.  Their clever discovery has led to the development <a href='http://www.bioengagement.com/brand/how-does-a-tech-start-up-go-commercial-start-with-strong-branding-and-key-message-development-%e2%80%93-a-case-study/' rel="nofollow">Read more...</a></p>]]></content:encoded>
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