Lifescience Marketing and Business Development Blog

Welcome to the BioEngagement blog

As I go about my daily work, I come across issues, interesting anecdotes, mistakes, recoveries, and all the other things in between that make my job so interesting and varied. Many of these observations resound with more than the odd company operating in biotech, lifescience and beyond, and I thought that keeping a record of them might prove useful to many others who slog away, trying to make successful businesses in this risky, interesting and challenging environment.

If you would like to contribute an article to this blog, please email karen.jones@bioengagement.com. I am always on the lookout for new perspectives from people who don't necessarily think like me.

If you like what you read and think I might be able to help your business, please email me or give me a call on +44(0)1617 712185.

READ OUR MOST RECENT ARTICLES

Inward Focus: Death Knell of The Life Science Start-Up

I was just reading a company’s PR materials and noticed a familiar pattern which I shall call The Inward Focus. It’s when a company becomes so engrossed in developing, validating and generally sweating over their technology/service that it becomes the primary focus of all activities, and shows up in a particularly obvious way in their external communications. This often goes hand-in-hand with Inwardly Focused Product Development which is driven solely by the ideas and beliefs of the people within the organisation. Now this may have worked admirably for Steve Jobs, but for the average (if there is such a thing) …

New Product? Do Your Existing Clients Know?

new product launch 265x300 New Product? Do Your Existing Clients Know?

I just received a call from “M”, my totally competent and wonderful household helper. The call went like this:

“Hi Karen, I just thought I’d call you because I’ve had a cancellation this week, so I’ve got a slot available. I know you said you wanted more help with the ironing this week. Do you want me to come round, as well as your usual slot?”

She’d remembered that I had visitors coming and filled in her vacant slot with an existing customer. Simple.

It got me thinking about the situation I see in life science technology and service businesses …

7 CRM Essentials for Effective BD and Marketing Management.

computer overload 300x190 7 CRM Essentials for Effective BD and Marketing Management.

Step Away From The Excel Spreadsheet. Step. Slowly. Away.

I know how hard it is to move away from Excel. All my account finances are organised in there; I colour in little rows and columns in a systematic way, every month (at least to me) and it all works. Very slowly. Not very efficiently. The challenge is to find the time to find something better, yet I know that once I’ve done this I’ll have more time to dedicate to revenue-generating activities.

The same goes for the CEO or Commercial Director, who has taken sole responsibility for the company’s revenue …