Making Commercial Successes out of Lifescience Innovations
As I go about my daily work, I come across issues, interesting anecdotes, mistakes, recoveries, and all the other things in between that make my job so interesting and varied. Many of these observations resound with more than the odd company operating in biotech, lifescience and beyond, and I thought that keeping a record of them might prove useful to many others who slog away, trying to make successful businesses in this risky, interesting and challenging environment.
If you would like to contribute an article to this blog, please email karen.jones@bioengagement.com. I am always on the lookout for new perspectives from people who don't necessarily think like me.
If you like what you read and think I might be able to help your business, please email me or give me a call on +44 (0)845 6809731.
READ OUR MOST RECENT ARTICLE
Two Danish engineers build their own space rocket on a budget of £41K, less that 0.02% of an average Nasa space mission. Some inspiration to take from this into the world of lifescience/biotech marketing?
For young biotechnology companies, attracting seed and early stage funding has become increasingly difficult this year although anecdotal signs of recovery are beginning to emerge.
The main reason: venture capital funds have been focusing on their existing...
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Business Development, Lifescience
How many times have you seen this scenario: the end of the month is approaching, the revenue forecast is looking decidedly shaky and your business development team are grappling for a lucky last-minute break so that everyone can relax for another few...
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It seems that most biotechs are seriously behind the curve when it comes to considering publicity as part of their aim to raise customer and investor awareness. They often gauge their level of PR investment purely by the number of press releases...
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PharmaDiagnostics is an as-yet little known but ambitious company which has found out how to screen for molecule interactions and properties in high throughput formats, without using radioactive or fluorescent labeling or specialized equipment. Their...
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Clinical Research Organization
Having spent a large part of the last 3 years attracting would-be volunteers to take part in Phase I trials I collated a list of things that made life easier and cheaper. After I had overhauled the volunteer recruitment strategy I had cut marketing...
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This two-dimensional porcine character has successfully captured the minds of two- and three-year olds throughout Britain. She exists, along with her little winy brother and long-suffering parents in a substantial detached family home perched on an...
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I loved this story from yesterday’s Independent newspaper about a couple of insane (got to be) self-employed Danish engineers who’ve built their own space rocket. Costing £41,000 in total, roughly 0.02% of average cost of a Nasa space mission,...
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