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How Does A Tech Start-Up Go Commercial? Start with Strong Branding and Key Message Development – A Case Study.

A small biotech start-up takes the next step to become a fully commercial pharma discovery services company.

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Biotechnology

How Critical Pharmaceuticals Gained £1.5M Funding During the Credit Crisis

0 Comments 25 November 2009

For young biotechnology companies, attracting seed and early stage funding has become increasingly difficult this year although anecdotal signs of recovery are beginning to emerge. The main reason: venture capital funds have been focusing on their existing... 

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Business Development

8 Tips and Tools to Improve the Selling of Lifescience Products and Services

1 Comment 27 September 2009

Here are some tips and resources for biotech start-ups who are building their commercial teams and sales resources. It’s not a finite list by any means but all too often they are forgotten, taken for granted or ignored. They are tried and tested... 

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Communications

Biotech PR: Achieving Good Publicity Isn’t Just About The Press Release.

0 Comments 27 January 2010

It seems that most biotechs are seriously behind the curve when it comes to considering publicity as part of their aim to raise customer and investor awareness.   They often gauge their level of PR investment purely by the number of press releases... 

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Brand

How Does A Tech Start-Up Go Commercial? Start with Strong Branding and Key Message Development – A Case Study.

0 Comments 05 March 2010

PharmaDiagnostics is an as-yet little known but ambitious company which has found out how to screen for molecule interactions and properties in high throughput formats, without using radioactive or fluorescent labeling or specialized equipment.  Their... 

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Clinical Research Organization

10 Ways to Improve Recruitment of Healthy Volunteers for Clinical Trials – On A Budget

0 Comments 01 November 2009

Having spent a large part of the last 3 years attracting would-be volunteers to take part in Phase I trials I collated a list of things that made life easier and cheaper.  After I had overhauled the volunteer recruitment strategy I had cut marketing... 

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Marketing Strategy

Do You Really Know Your Customer’s Needs and Wants? Lessons From Peppa Pig.

0 Comments 15 January 2010

This two-dimensional porcine character has successfully captured the minds of two- and three-year olds throughout Britain. She exists, along with her little winy brother and long-suffering parents in a substantial detached family home perched on an... 

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Tactical Marketing

13 Ways to Waste Your Marketing Budget at Conferences

2 Comments 22 September 2009

It’s that time of year when you’re thinking about what conferences you might attend in 2010.  Before you start filling in application forms think about whether any of these items ring any bells.  You might be about to waste your money. 1. Pick... 

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About BioEngagement

BioEngagement helps to transform innovations in the lifesciences into successful businesses through smart marketing and communication strategies. It can start with an idea for a new technology or an existing business that needs a fresh approach. We work with you to understand the market opportunity, define the product or service, create a distinctive brand, develop effective sales materials and plan a marketing campaign that delivers a strong return on investment.

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Testimonials

“Karen has done an excellent job in helping us rebrand and reposition PharmaDiagnostics, producing on line and printed materials of high quality and visual impact that really communicate our message. Highly recommended.”
David Ricketts, CEO PharmaDiagnostics.

"Very rarely do you find marketeers that have a solid grasp of science & technology, business development and marketing - Karen ticks all of those boxes and brings a unique set of skills and experience to any marketing initiative."
Matthew Paterson, VP Business Development, Quotient Clinical.

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